Wine collections as investments
Some prosperous individuals in the West see wine collections as investments that can bring a greater income than a bank deposit. They buy wines, yet don't store them themselves. Their purchases are stored at specially equipped units of company merchants, who then, in turn, sell the wine. We still see this as science fiction. Our people are interested in wine for personal gratification, as well as a symbol of pride (when one must treat guests from one's own collection). Moreover, during storage, you can create added value of your wines.
Read more in Angelina Taran's article "Добавленная стоимость виннной коллекции"